The Finch Brands team celebrating at the Sixers game last night (11.4.13). It was an honor to work on the Together We Build campaign. #togetherwebuild
OK, so much has been made of iOS 7 - it’s beauty, ‘flat-ness’ and overall upgrade from 6. And, there’s been no shortage of articles and reviews extolling the benefits or criticizing its shortcomings.
Just realized a super-cool feature that is by far my favorite…
Like many people I have multiple Mail accounts - in my case, Work and iCloud specifically. Under Settings you need to set a Default account - “Messages created outside of Mail will be sent from this account by default”.
In the past I would have to manually switch to my work account when composing a new email as I’ve always used my iCloud account.
Without much fanfare, it seems that Apple updated this to default to addresses you send emails to regularly. In other words, when I type in a colleague’s email (with Mail still showing my personal account in the ‘From’ field), it automatically switches to my work address.
Maybe not mind-blowing or life-changing (nor as cool as parallax effect) but still saves a couple of thumb types and makes life that much easier.
WoooHooo! Managed to migrate this blog over from Posterous to Tumblr without any major issues. Thanks, justmigrate.com (not a paid ad!).
Hopefully I can continue to post at the rapid clip you’ve become accustomed to…or at least more than once every 10 months.
Caught in a (Networking) Mosh
I’ve been doing two things a lot lately - attending networking events and listening to metal.
In my new role here at Finch Brands, it’s important for me to get out to these events, meet people, re-introduce myself to business connections and evangelize the great work this firm has done and how we can help clients.
I’ve also been on a metal kick lately – rediscovering some great albums by Iron Maiden, digging deeper into Slayer’s Reign in Blood, loving Anthrax’s newest offering, Worship Music and listening a ton to my new favorite band, Denmark’s Volbeat.
If you’re in sales of any kind or have attended these events/meetups then you know what they’re like. In case you’re not familiar, it’s a group of like-minded people there to interact, make connections, listen to a speaker or panel (often, not always) and partake in food and drink (generally there’s an open bar). The scene is interesting, especially if you’re there solo – you circle the room, looking for an opening to introduce yourself to someone, waiting for the right moment to make eye contact and begin a conversation. If you’ve targeted someone specifically to meet – an important business contact, decision maker, etc. – it becomes a bit of a dance…waiting for the right moment to strike, biding your time, circling, waiting.
This isn’t all that different from a moshpit…the circling, the waiting to strike, to being in the middle of the frenzy (or conversation) and then moving outside of the circle, catching your breath and waiting to go back in. I realized the similarity last week at an event – I’d made my way to the corner of the room to get a drink of water and survey the area. At the same time another guy – suit, briefcase slung over one shoulder like me – did the same. We made brief eye contact, both recognizing that we were there for the same thing, both slam-dancing or moshing our way to sales. We nodded and moved back in for more.
Forgive and Forget - The Brand of Michael Vick
Michael Vick is launching a new apparel line, V7. Can people forgive or forget what happened and what made Michael Vick one of the most polarizing figures in sports? The line, designed by clothing mogul, Ruby Azrak, includes one shirt design with the phrase - “It’s Not How You Start, It’s How You Finish”. It will be interesting to see how this brand is received as Michael Vick continues to reshape and define his own brand.
Vick’s V7is being exclusively distributed by Modell’s Sporting Goods in 30 of their stores (25 in the Philadelphia market).
Jaguar - Mad Men Ad
Brilliant move from Jaguar to capitalize on their inclusion in this season’s Mad Men storyline. This ad, from the current Adweek, is perfectly targeted to the ad community (who most likely watch the show). Love the old-school/copy heavy feel of the ad.